Growing up, I’ve always been fascinated with history and politics. My father is a big reason for this. There were countless election years, I heard him give his opinion about our federal and state political leaders. And while he was a huge influence on my belief system, I grew to develop my own beliefs according to situations that affect live of me and my family. As a matter of fact, as I went through high school, civics became my favorite subject.
And this year’s election left me even more intrigued than ever before. No matter which candidate you voted for, you’ve got to admit, this year was like no other election in history.
And just as a quick disclaimer, this post is not about me pushing my personal beliefs on anyone so please don’t post your personal political views in the comments. I consider my business a safe haven for my visitors and I want to keep it that way. 😉
So, without further ado, here’s what the 2016 U.S. Presidential Election taught me about running a business.
1. The obvious isn’t always the outcome
Running a political campaign looks a lot like a business strategy. Your business objective is to win the buy-in of your target audience so they’ll invest in your business, and in exchange, you’ll helping them solve a problem. Similarly, the objective of a political campaign is to win the vote of your supporters so you can help them solve a problem by passing laws and legislation that will have a positive effect on their lives. And just like any type of strategy, you labor over the details of how to achieve the ultimate goal of winning the buy-in of the majority. However, no matter how much you plan, the outcome may not come out as expected.
We saw the unexpected happen in this year’s election. There were countless media sources that shared polls of Hillary Clinton ultimately defeating Donald Trump. However, the early morning of November 9th proved differently. The moral of the story is…no matter what the outcome looks like, sometimes it’s best to keep moving forward.
2. Being radical produces results
No matter how you feel about Donald Trump, you gotta give him credit…he was pretty radical. Why’s radical good in business? Because you want to be able to stand out from the crowd. If you think back to the primary elections, he needed to stand out in order to become the Republican nominee. Why? Almost every other Republican candidate had significant years of political experience under their belts. I’m pretty confident if he didn’t “stand out from the crowd”. He wouldn’t have made it to the primaries, or let alone become the ultimate pick for the Republican party.
Maybe it’s time you do something “radical” in your business. How do you do that? Take the traditional approach to your industry and flip it 18o degrees while still meeting the needs of your market. A great example of this is Cirque Du Soleil. They took the traditional idea of the circus and flipped it to a live show without animals!
3. Right or wrong, people are craving for a brand that stands out
Ultimately, this election proved one thing…people wanted something different. And I think it’s fair to say that Donald Trump and Hillary Clinton both brought something different to the table. Consider this – Donald Trump was the first entrepreneur who also had no military or political background to become the Republican Presidential Nominee. And Hilary was the first women to become the Democratic Presidential Nominee. Additionally, both won the race in their own right. Hillary won the popular vote and Donald Trump won the electoral vote.
What does this mean for your business? Find out what your peeps are craving for and use that information to stand out in your market. How do you do that? Talk to people in your target audience and ask them what they want and the challenges they face in getting it. And once you have that information, you can create service offerings that they’ll jump at the chance to invest in your services.
No matter which candidate you supported, one thing is for sure (and yes, you can tweet it)…
So, I’m curious. Which lesson resonates with you and your business? I’ve love to hear your thoughts; and remember, no personal political opinions or bashing. Let’s keep this a safe place full of positive perspective.
Leave your comment below or share it on my Facebook page.
My challenge to you: Pick one lesson from above and take one step to apply it to your business this week.
Until next time,
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