Have you heard?
Out of the 5 billion businesses advertising on Facebook, 40% don’t know if they’re getting their bang for their buck.
Can you imagine investing all that precious time and money to market your business (on one of the most powerful platforms on the planet), but not getting your return on investment?
Maybe you can relate?
If so, it’s probably because you’ve experienced the same thing.
If you’ve been marketing your business by just posting to your Facebook page, then I’m sure you know that it won’t give your business very much exposure. Now, don’t get me wrong, I’m not knocking growing your audience organically. However, if it’s done the right way, paid traffic can be an extremely cost-effective tool to promote your business online.
And with over 2 billion active daily users on Facebook, you’re target market is bound to be there.
But before you jump in head first and spend your hard-earned money on Facebook Ads, you need to make sure you’re using this ONE tool…the Facebook Pixel.
So, what is the Facebook Pixel?
Simply put, the Facebook Pixel is a small piece of code for your website that allows you to build targeted audiences for your Facebook Ad campaigns.
Why should you be using it?
The Facebook Pixel because will allow you to leverage the actions people take on your website and use that data to create even more effective Facebook Ad campaigns. More specifically, there are 3 reasons you should never run a Facebook Ad campaign without the Facebook Pixel.
Have you ever wanted to know who is really interested in your services, online course, or group program?
Well, with the power of the Facebook Pixel, you won’t ever have to play the guessing game again. Once it’s installed, the pixel will work it’s magic and track everyone who’s visited your website. You can then leverage that data to build an audience of your ideal clients. So, the Facebook Pixel will “remember” those visitors so that you can later retarget them with your Facebook Ads (more on that in a minute). For example, you may think your ideal client is a professional woman, aged 35, married with kids, but the pixel may reveal that she’s really a single, entrepreneur and range between ages of 45-50. Ultimately, having accurate data means you no longer have to waste money on ads that are being shown to the wrong people.
Now that you know who’s really interested in your services, you can use that data to make your Facebook Ads even more effective.
For example, you start running a Facebook Ad to busy mom’s who want to get in shape but don’t have a lot of time to be in the gym. You notice it’s reaching a large audience, but no one has signed up for it. Here’s when the data collected from the Facebook Pixel can help. While you may have thought that your ad would resonate with women at 25-30, the data from the Pixel reveals your website visitors are actually women ages 30-40 years old. Now, you can adjust the details of your ad to reach women ages 30-40 instead. And this could consist of tweaking your offer, ad copy, or the image that’s being used.
Without using the Facebook Pixel, you’ll find yourself guessing to identify your ideal clients and wasting money in the process. The sweet part about using the power of the Facebook Pixel is that Facebook’s algorithm doesn’t have to work as hard to find the right audience for your ad. And that equals less money you have to spend to run Facebook Ads.
Now, that you know who’s really interested in your content and you’ve optimized your Facebook Ad, it’s time to shift to retargeting.
What do I mean by targeting?
Retargeting is running relevant Facebook Ads to an audience of people who’s visited your website (or landing page).
Why should you retarget with Facebook Ads?
You’ll reach the people who are already interested in your content. Plus, you can even reach the people who visited your website but didn’t sign up for your offer.
Bonus tip: Just because someone didn’t sign up for your offer the first time, doesn’t mean they’re not interested.
They may need to see more of your content to increase their engagement or they may have gotten distracted. We live in a very fast-paced world and our attention spans are that long. In just a few seconds, we could receive several notifications, a phone call, text message, or someone else may need our attention. With that said, your ideal client may need another opportunity to sign up for your free or paid offer.
Here’s a quick recap of the three reasons you need to use the Facebook Pixel in your next campaign:
1. Track visitors to your website (or landing page) to build a highly targeted audience.
2. Leverage the data and optimize your Facebook Ads to align with your audience.
3. Retarget your website visitors to provide another opportunity to engage in your content.
Don’t have the pixel installed on your website?
No worries! Just follow these easy steps.
Facebook Pixel Installation Instructions
Option 1: Insert the code in your website header
First you’ll need to go to your Facebook Ad Account and grab your unique pixel code.
Go to Ads Manager and click on the 3 lines to the left. Then click on Pixels.
If you haven’t created a pixel for your ad account, Facebook will give you the option to create one:
Then, name your pixel
From there Facebook will provide you with a base pixel code. In step 1.1, click on the area of the pixel code to copy it. Open a blank document or notepad and paste it. Your pixel will look something like this:
Now, go to your website and paste it into the header of your website’s theme.
Don’t panic! If coding is not your thing and you have a WordPress website? Check out option 2.
Option 2: Use a WordPress Plugin
Using a plug-in makes it super easy to install the pixel without having to manipulate the code in your website. A few plugins to choose from are Insert Headers and Footers, Pixel Caffeine, and Headers and Footers.
Don’t have a WordPress Website? No worries… Facebook provides instructions for a variety of different platforms. Click here to find your website platform.
Verify the Pixel is Installed Correctly
Now, you’ll need to make sure the pixel has been installed correctly.
Make sure you’ve saved this change to your website and refresh the page. Now, go back to Ads Manager > Click on the 3 lines> Pixels and you should see a message that shows your Pixel is now installed.
If you’re using Google Chrome, you can also use the Pixel Helper.
The Pixel helpful is a free tool that allows you to verify your pixel is installed correctly and that it’s working properly. Here’s what it will look like on your Chrome browser:
So, if you’re an entrepreneur or business owner who’s running Facebook Ads to market your business, I’ve made something just for you. It’s a free checklist to help you create high converting Facebook Ads.
Feel free to grab it by clicking the image.
Here’s to your next wildly successful Facebook Ads campaign!
And, don’t forget to Grab Your Free Gift: Tameka’s High Converting Facebook Ads Checklist