I’m sure it goes without saying that technology has caused a lot of changes in our personal and professional lives.

Over 12 years ago, when I started my career in Human Resources, I saw the transformation from paper to electronic employment application systems. It changed the game in the profession and for those looking for employment. While there was quite a bit of work on the back-end to update the processes and procedures, it was well worth the effort for the job seeker and employer. We were able to accomplish so much more in less time. The results were phenomenal.

And I’ve seen those same changes occur in the entrepreneurial space. No longer do you need to have a physical building and a business loan to start a business from the ground up. The barrier to entry is extremely low (as in less than $1,000). You can’t get much better that, right?

So, why aren’t more people taking advantage of this opportunity? Why are people still having such a hard time moving forward launching that business idea that they think about every day, several times a day?

It could be a few thing going through their minds. Some examples are:

Fear of failure

Fear of success (that it might actually work)

Feeling they’re not good enough (aka Imposter Syndrome)

Lack of guidance and support

Not knowing how to market themselves

Not knowing how to close a sale

Fear of technology

And the list goes on and on. Now, don’t get me wrong, starting a business isn’t a small undertaking. But with the right guidance, it’s possible to build a service-based, independent business doing what you love.

You may be thinking…”I want to do it but it’s not the right time.” And I’m pretty sure that answer may be based on the circumstances in your life. However, I want you to consider the opportunity in the market.

What do I mean? Let me explain.

The face of traditional employment is changing.

  • [1] By the year 2020, it’s estimated that 40% of Americans will be self-employed
    -that’s 60 million people!

Internet usage is continuing to grow at a rapid pace = a huge opportunity for online entrepreneurs. Here’s some stats [2]:

  • 2014 Internet Usage – 253.1 million
  • Projected 2016 Internet Usage – 265.6 million
  • Projected 2020 Internet Usage – 279.3 million – that’s 13.7 million more people on the internet!

Now, I’m not a mathematician but that’s a lot of people. And the best part? You don’t have to serve 13 million people to have a successful business. You wouldn’t even have to serve 1% of them or even half that.

You may be thinking, “Tameka, this is all good in theory but how do I actual make this happen?”

I’m glad you asked because that’s where I can help you.

If you have something that you love to do and are really good at doing it, I’m putting the finishing touches on something especially for you. Keep your eyes on your inbox on Friday, September 30th and I’ll have all the juicy details.

Until then, here’s a tweetable tip:

“You don’t need all the answers to build your business; you just need someone to help you along the way.” @tamekanallen

This week’s assignment: Get in a quiet place and imagine how your life will change when you’re running a successful business and you’re able to quit your fulltime job. Now, write this vision in your dream journal.

Now answer this question: What’s one step you can take today to make your dream business a reality?

Afterwards, feel free to comment below or head over to my Facebook page and share your thoughts. I can’t wait to hear from you!


Sources: [1] Fast Company [2] Statista.com

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