Fall is upon us, and as for me, that usually means getting ready for two events…the Khaki Ball and U.S. Navy Birthday Ball.

For those of you who don’t know, my husband’s in the U.S. Navy. Every year, the Navy promotes First Class Sailors to Chief Petty Officers. Once selected, they go through this grueling selection process for 6 weeks or better known as “select season.” If they make it through, we all come together and celebrate at the Khaki Ball. The word “Khaki” signifies the uniform all Chief’s wear.

While my husband is already a Chief Petty Officer, we always go to the ball to celebrate with the new selectees. Here’s a pic from this weekend!


So now, let’s get on with today’s content.

Have you ever seen the movie Zootopia? If you haven’t, be sure to check it out! It’s about this rabbit who pursues her dream job to be a cop in the big city of Zootopia!

And, very quickly, she realizes this “perfect” world came with some surprises. And now, she’s forced to work through them in order to keep her “dream” job.

Have you ever had this experience with Facebook ads?

Imagine, you going into the Power Editor or Ad Manager with the perfect offer, ad format, target audience, and you just know you’re going to knock it out of the park.

And then, all of a sudden, reality hits and you realize your perfect plan isn’t so perfect…

Well today, I want to share what you need to do in the next Facebook ads campaign to recover from this sudden dose of reality.


Ready to dig in? Click the video below to check it out!


Now, I want to hear from you! Do you test your Facebook ads? If so, what’s one thing you learned? If not, what’s stopping you? Leave your questions and comments below.

Did you like this video? Click the “share” icon above this post and spread the love on social media.

In the meantime, do you have any Facebook ad topics you’d to learn about? Shoot me an email at hi [at] tamekanallen [dot] com.


Until next time,

P.S. Want a FREE Facebook Ads Strategy Session + Campaign Audit? Click here to schedule request your free campaign audit.

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